Rich & Broke are states of mind before they become states of reality.
No one wants to be poor, and not everyone wants to be rich - most just want to be comfortable and feel successful. The absence of unnecessary struggle coupled with the benefit of being able to do, see and experience what you want is the true life goal of any normal human being.
However, not everyone wants to be normal. Some people want to be even better, to be greater, to have more - these are the ones who are able to turn their need to always do something into creating big ideas and companies that span far past just their own lifetime.
If you've stumbled onto this site it's because you're interested in developing the mindset that sees the world in terms of creating value and wealth, and taking control of your life in order to live it on your terms.
You're interested in creating something that not only you would be proud of, but your children, their children, and hell even their children's children will be able to look back and be glad you took the chance to do something bigger than the typical 9-5 rat race.
Sound like you? Scroll on young moneymaker, we've got lives to change and wealth to build.
There are quite a few ways to contact me if you need to reach out, I'm not hard to find.
Over the years I've written multiple books, guides and short advice posts on everything from making money to becoming a more mentally sound and grounded person. I've talked about creating value, dealing with family and relationships, how to manage extreme hardship and so much more.
All of my previous work can be found below (for free), however feel free to donate if you feel I've ever helped you in the past and would like to give back!
One thing I see people succumb to a lot (that actually in my opinion is the main reason behind social anxiety) is something I like to call “Centerpiece Syndrome” – the mindset that no matter where you go, people are paying more attention to what you do than you’d think.
Centerpiece Syndrome is that feeling people have when they go out and are nervous about doing even the smallest, most minor of things because they don’t want to be seen by other people. Other people who, mind you, they’ll most likely never see again in their lifetime, or be familiar with.
Centerpiece Syndrome can be labeled akin to that little annoying girl in school who wanted everything to be about her.
This is your mind doing this to you. In all actuality, most of the time you think you’re leaving a lasting impression on people, you’re just a fleeting image.
One of the easiest ways to actually beat CS is to practice self-realization – that is, realizing that most people aren’t actually paying attention to you the way you think – and if so, who cares?
You’ll most likely never know them or meet them ever again.
Centerpiece Syndrome is what happens when people think being embarrassed is the end of their life, which shows a lack of connection to the real world & its actual problems. It sounds simple but it can often by difficult.
People w/ CS can’t handle just being another person in a sea of people, but the truth is that’s all they are.
CS is what happens when people think other random people in public (or even worse, the people you actually know) are just there and your actions are the only thing that matter in public spaces.
So, how to get over it?
As harsh as it sounds, to beat it you gotta get over yourself.
You have to realize that most people aren’t paying as much attention to you as you’d think, and even if so – does it really matter? What affect does their opinion have on your life?
99% of the time – None right?
You’ll find a lot of negative quotes and connotations about money on the internet, and from people in society in general these days.
“MONEY IS THE ROOT OF ALL EVIL”
“MONEY DOESN’T BUY HAPPINESS”
and my personal (least) favorite:
“CAPITALISM IS EVIL!!!!!! WAHHH!!!! MONEY BAD *angry emoji face”*
These are usually said by people who usually don’t have a lot coming in besides their bi-weekly paycheck that just barely covers their living expenses and groceries.
You have your handful of celebrities and public figures doing this too but virtue signaling doesn’t count.
If this sounds demeaning to you – well, that means you probably know you have a financial issue somewhere that you need to address.
You cannot survive in this world without money, no matter where you are.
Money is the minimum requirement to acquire basic needs to survive, and whether you want to be rich or not is your decision (although, why wouldn’t you?) you need to get rid of all of your negative feelings about money.
Listen to this.
Money is not evil, however
Money does not buy you happiness.
Money is an object, it is not good or evil – the people who use it choose to either make good or bad decisions with it.
What Money is, is an enabler – it enables you to successfully live a comfortable, secure and happy life, where you don’t have to worry about things like eviction or paying rent, getting food to eat, or doing menial unfulfilling tasks just to make ends meet.
This is done in the form of having several different streams of income, which I will be posting more on later.
The knowledge of how to make and maintain several consistent sources of income will enable you to securely live the life you dream of,
Who are you that you’re so above the idea of working hard and putting in the effort now, so that later on in your life you can live comfortably and retire without having to work until you’re 60 living off social security?
Who are you to not want to put in the work now in life to secure now, and later so that when you grow old you can focus on doing what you love instead of spending 40+ hours a week breaking your back just to put food on the table?
If you’re one of those people telling the world about how evil money is, you’ve obviously never seen the happiness and joy it brings people that aren’t used to having it.
THE PURSUIT OF HAPPYNESS
Think about the mindset that you have about money right now.
You see on TV and movies the corrupt things money can buy, the violence, the crime, the whole 9.
You see the men in the $5000 suits and the $250K cars and you envy them because you feel like they have done something you’d need to live a whole 3-4 lifetimes to achieve…
But you don’t see the work they had to put in behind the scenes to get there.
It’s easy to envy the results but fear the journey to get there, these are the ones who will never see their dreams come true.
“They must have had a rich dad or a rich friend to get them that job, they got lucky, they don’t deserve it blah blah wah wah entitlement.”
No, they took their skills and talents and found out a way to convey to people certain types of moods, feelings and emotions – the same types that entice people to buy.
They figured out what exactly these were, and took advantage of it.
Now…. is this unethical? Maybe if you’re straight-up lying and selling things that don’t work, but
If the features that you are are there are all there, and people reap the benefits you promised them they would then you’ve done a good thing actually – you’ve changed someone’s life for the better.
Doesn’t that sound great?
They put in the work, they took the time and the effort to ascend the brutal climb to success, they carved their pathway to success – and you’re upset with them because you didn’t have the resolve and fortitude to do the same?
Take everything in your life right now and refocus it:
– figure out your strengths and talents.
– eliminate or strengthen your weaknesses
– map out a plan that has been proven to lead to success for those who have done it before you….
then go fucking do it.
Remember to develop more than one source of income, as you will always find yourself having a financial cushion if you do so – but more importantly, you will very likely never become rich without it.
Once you have multiple streams of income coming in, and you stop relying on every week’s paycheck to come in to cover all of last week’s expenses – you will be happier. I guarantee.
Once you start going out and being able to spend money on things you couldn’t before – and knowing you’re earning it back before the day is over, you’ll be happier.
Once you start upgrading your lifestyle, your living conditions, your day to day experiences and your social circle – you will be much, much happier.
Once you’re able to have more money to spend to take care of your family, to go on trips and vacations and have amazing experiences with them, to improve yourself and do the things you always wanted to do, go to he places you always saw on the Travel Channel you thought you would never be able to visit.
You will be happier.
It’s that simple.
People become poor because they do too much planning and not enough doing.
Don’t be one of those stumps that sits around all day and thinks that the world owes them something, or they’re entitled to something.
Remember: Broke may be a product of your upbringing, your past and your environment….
But staying that way is a choice.
Being poor of mind, having a poor mindset – all a choice.
So, do you choose happiness and success, the hard work and the grit and grind that you never see to get to the glamor you usually do?
Or do you choose to sit around, doing menial tasks for next week’s check and spending the entire time wishing you could get paid more for mediocre grunt work – instead of learning skills that you can create income from, or using your own talents/skills to do so.
Make the choice to enrich your mind, and soon enough you will enrich your wallet.
With visual marketing, 2 of the simplest ways to create a feeling in an audience are to:
– captivate them with scenes that they think they can only achieve in their wildest dreams (fantasy)
– relate to them with scenes that recreate their lifestyle (reality)
Now let’s take a look at how to do so.
I’ll be using two different brands for this, and the first is Earth.
Now, from looking at their page you can see they’re about creating fantasy in the eyes of the audience.
This brand is meant to make you feel the experience of being young, wild and free – of traveling the world with your friends and living a life that most people could only see a glimpse of in their wildest dreams.
what do they do well?
center their visual imagery around a certain aesthetic (young, fit attractive travelers that want to explore the world).
use ONLY high quality pictures that make you FEEL as though you’re there, seeing the beautiful sights yourself through your own eyes.
create a sense of exclusivity, a “cool kids club” type of feeling, if you will (they carefully select and curate their featured post from submissions on their hashtag).
Now there are a lot more things they do with their branding, but these are some of the key takeaways:
show people that people either relate with, or want to
show the possibility of lifestyle that most could only dream of
make people want to be those who get submitted
I don’t think Earth even sells products, to my knowledge they make money through ad revenue and possibly their email list – but that’s besides the point.
If they launched a product TODAY it’d be sold out by TONIGHT because that’s how powerful their branding is, it connects w/ people.
This is what you want your branding to do, to give people something they can connect to something they can long for and work towards – something well enough within the realm of reality to be believable, but still magical enough to seem like some sort of distant fantasy.
Earth took “I want to explore this big, beautiful ROUND blue ball (because the earth isn’t flat folks) we inhabit I want to see all its wonders, experience all of its amazing sights and scenes, To be young, free and able to go where I want and see what I want” and made it a brand
Now let’s look at the reality part of visual branding with another company: Realtree.
Your views on hunting aside, this brand does what it’s trying to do well – conveys a relatable experience while also showing the reality of said experience, and offering a “level up” for it.
Realtree says directly what it’s about – Family, Friends and the Outdoors.
While not as carefully selected as Earth’s, their visual branding is definitely intended to convey the reality and experiences of hunting and the great outdoors with those who love it.
The thing they do differently with their branding that I don’t see a lot of hunting/outdoors brands do is add in the “togetherness” element.
Think about it, everybody has friends and family they love this page is catered towards hunters and the outdoorsy, so it makes sense that they’d show off the reality of that right?
But by adding in and stressing the “family and friends” aspect they give it another twist.
I mean wouldn’t you love to do the things you love to do with the people you love to be around? who wouldn’t?
Hunting is apparently a very popular family thing anyway among those who do it, so Realtree took this very aesthetic and created a brand out of it those who love hunting, shooting and the great outdoors – surrounded by their friends & family, having a good old time & loving it!
RT took what the audience of a particular market (hunting) already does (spend time with family) and combined it all into one feeling the amazing feeling of being in the places you love, doing the things you love with the people you love – for those who love shoots and boots.
They actually sell products, outdoor/hunting equipment and stuff like that & they could have just simply tried to brand themselves as “The Premiere Online Retailer of Premium Outdoors and Hunting Products”.
Probably wouldn’t have worked, but they could have tried it.
– They took a feeling (being able to spend time with your family and friends and cherishing those moments
– Related it to an activity, aka a niche in this case (hunting) and an environment (the great outdoors) and
– Created a brand around it
This is what’s important.
Notice I’ve barely talked about products? That’s because they don’t matter…
Well, obviously you don’t wanna be sellin’ shit quality goods that don’t have the advertised features – but you still want to provide certain benefits as well.
The branding is WAY more important than the product! (I CANT STRESS THIS ENOUGH!)
Earth could sell basic globe keyrings and RealTree could be selling moose paw pens and I GUARANTEE you they’d make tens, probably hundreds of thousands OVERNIGHT.
Why? Because before they decided what products to offer, they offered a feeling,
The name of the game is to make your audience FEEL, and if they can’t experience a feeling then it’s a good chance you wont experience the joy of them pulling out their wallet, debit card or whatever and handing over their bread.